CRUNCHY NUGGETS: A little bitta this…a little bitta that. Throughout my week I typically hold aside interesting tid bits for the nuggets. This week I have a bunch to share, so hang in there as today’s post swerves from topic to topic. Let’s start with moms and mobile….
Moms are SoMo: So huh?! SoMo = social and mobile According to a new study released by eMarketer, Moms are among the fastest adopting groups to access social networks on smartphones. According to their data: 40%, and as high as 60%, of all Moms in the US will be accessing social networks through mobile devices by the end of this year. What this means for brand-types and marketing folks is this: cross-platform development. If you put it on Facebook, you gotta make sure a Mom can access it on her mobile or a tablet. I just saw a great example of this level of execution in a Facebook post for Boden USA Clothing. They have a sweeps that calls out how to enter right on FB (in an app) or through a mobile alternative. OK, so that’s that…onto what I posted in the image…
Social shopping share: While browsing potential dresses for an upcoming wedding I am attending, I was on Macy’s website. As I was poking around a piece popped-up for me, offering to share my pictures in a poll that I could post onto Facebook. So if I wished to, I could share my picks with friends and let them vote on which dress they like best. Now, what I like about this feature is that it organically shares a retailer’s offerings. My inner brand person was excited by the thought of passing along great brands, interesting styles, and the net takeaway of “Macy’s is a good place to shop for what I need…” Particularly for retailers who need to widen their circle of shoppers. Really good user experience piece, in my opinion. OK, next…woof.
Pup-Up: Seriously, the concept of experiential pop-up shops for brands has been around for what…ten, fifteen years easily?! But kudos to Rachel Ray and her new line of premium dog food Nutrish to bring a little fresh twist to it. As a brand, Nutrish experiences 50% conversion post-sampling efforts, so getting nibbles to dogs and their owners is an important strategy. RR has taken the idea of a food truck and has dog-ized it for her sampling efforts, with an initial in-market execution in Manhattan. What caught my marketing eye was: 1. The cleverness of “pup-up.” Cute! Really great way of using a food truck/mobile effort. 2. The smarts of taking sampling out and about to find lots of pet owners who are also out and about walking their dogs. And 3. The “well duh”-ness about it. Simple. Makes sense to point of almost being a “duh” idea. But in a good way. Here’s the NY Times article about this effort: http://www.nytimes.com/2012/10/18/business/media/rachael-ray-promotes-nutrish-dog-food-with-a-truck.html?ref=media And lastly, who put pumpkin in my….
Pumpkin Flavah Crave: Do feel like you’re seeing pumpkin-flavored-this and pumpkin-flavored-that a lot lately?! Well as someone who actually likes pumpkin flavored goodies, I certainly have and there’s good reason. NY Magazine stated this past week: “Pumpkin is the New Bacon.” And noting that not only is this year “one of the most active years for seasonal pumpkin menuing,” but also that sales of pumpkin drinks specifically has risen 400% in the past five years. The list of pumpkin-touched foods and drinks is extensive. Almost shrimp-ala-Bubba-Gump-like. But here’s a few: Pop-Tarts, Pringles (yes, the chips in a can have gone pumpkin), ale, martinis, margaritas, bagels, English Muffins, Eggo Waffles, Dairy Queen Blizzard, Jet-Puffed marshmallows, lasagna noodles, and of course…Starbucks lattes. *Phew!*
I have other nibbles to share, but will keep this nice and nuggety. Hey, no matter what your plans for the weekend — a little bitta this, little bitta that, hope it’s a good one, enjoy! TASTY TREND: Here and Now, Go Mobile, Mobile Moms