CRUNCHY NUGGETS: Well hey there, stranger! My oh my it’s been a busy a few months as I started a new job with a whole new set of clients and type of business. But enough about me…let’s get right to what this blog is all about: CRUNCHY MARKETING NUGGETS! Here’s one (really two) that I’ve been holding onto and want to share. Take a read…
SELFIES – You know what a selfie is right? Of course you do…it’s a photo you snap of yourself (sometimes with others, as per my own example with me, my Sister and my Nephew) using your cell phone. And then you share it. A few smart marketers have taken notice and not only include selfies in their promotions — but also use the word “selfie” to truly connect to the real-life consumer behavior. Brilliant! Here’s an article from JWT (a must opt-in for seekers of insights and crunchy good trends) that shares these examples. Now before I whisk you away with a link, please do come back as I have more: http://www.jwtintelligence.com/2013/08/marketers-seek-sync-selfie-phenomenon/#axzz2blIJk1rS
SELFLESS — Hi! Thanks for coming back. You may have noted a J&J program — an app that encourages consumers to take photos and share, with $1 donated to a cause for every photo snapped. Now…a photo as donation trigger is pretty darn cool itself. And I love that they share the causes impacted, e.g., “1,500 children helped; 40,008 mothers helped,” etc. But it’s part of a larger, corporate initiative from J&J to truly solidify the emotional connection the J&J brand has with consumers: “For All You Love.” You may have seen black and white TV spots, the banner ads, etc. Kudos to J&J for leveraging their full corporate positioning and their equity. So important for a company that deliver healthcare and wellness promises.
Now, I’m going to whisk you away again so you can see their campaign. And I’ll thank you for stopping by – feels good to be back! Now off with you…http://www.jnj.com/caring/initiatives/forallyoulove