About

Hello!  My name is Lisa Fritts and I’ve been in marketing for over 20 years.  I spent 13 years in Account Services, moving through the ranks from a junior bean up to a VP level.  In 2003, I was asked to share my talents with a broader reach of clients, moving into Strategic Services and Account Planning. I’ve worked on everything from beer to toys, telecom to tech, CPG to B2B.

I started this blog in 2009 as a means of sharing the love:  the love of really great ideas, fresh executions, interesting consumer behaviors, and other tasty tid bits.  My posts are called “crunchy nuggets” because they’ll fill up your brain quickly; and are written in nice, “bite sized” palatable posts.

Please feel free to leave comments or reach out to me directly.  Hey, thanks so much for reading.  I appreciate your interest, thanks — Lisa

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