CRUNCHY NUGGETS: I have a mental post-it pad that I keep track of crunchy tid bits that I hear about, read about, see, etc. that I’d like to share with you. This week I collected three items and decided to go all crazy and give them to you in one post. That’s right peeps, today’s post is a triple-decker, three-ply, trio, trifecta of crunchy marketing nuggets. They’re going to be fast and bite-sized, so let’s go, go, GO (I type 3x)!
eBook eSigning – Best known for her cute animal illustrations (ever see the birthday card “Hippo Birdie Two Ewes”? that’s her) and her series of children’s books, Sandra Boynton recently held a book signing with Barnes & Noble. What was unique about this particular event was that it was for an eBook. Um, OK…so how the hippo DO ewe sign an eBook? (I crack myself up.) Using a stylus, of course. B&N was offering “The Going to Bed” book written by Boynton as an eBook for the new color Nook e-reader. And the Nook featured an app that enabled her to autograph pages. It was the very first eBook signing ever, cool! OK, moving on…
Blushing Bargain-Seeking Brides – When you think of Costco, you typically think of buying in bulk or at a discount. And you may or may not be familiar with their less traditional offerings — from travel to, indeed, coffins. But Costco has added a new type of merchandise: wedding dresses. At select warehouses, Costco has been conducting trunk shows, featuring a collection of six bridal gowns in sizes 2 to 24. A makeshift boutique and fitting room are set up at these shows to enable brides-to-be to try them on. And the dresses can be fitted and delivered within two to three weeks. In terms of the bargain: the wedding dresses are being offered between $699 and $1,399 — which is 40% less than what they are being offered at full boutique retail. The shows began in February and will run through the end of 2011. Something old, something new — at a significantly reduced price? It’s true love for bargainistas! OK, zipping onto the last nugget….
“Yarn Bombing” or “Grandma Graffiti” – The New York Times just ran an article, with a worth-clicking slide show, about the phenom of “yarn bombing” aka “grandma graffiti.” Crafty types are are taking, as the NYT explains the “most matronly craft (knitting), and that most maternal of gestures (wrapping something cold in a warm blanket) and transfer(ing) it to the concrete and steel wilds of the urban streetscape.” It’s being done to statues, fire hydrants, lampposts, mailboxes, bicycles, cars, as well as sides of buildings, buses and bridges. Again, you need to see the examples in the slide show. They’ll make you smile. Go here to read and click on the slides on the lefthand side: http://www.nytimes.com/2011/05/19/fashion/creating-graffiti-with-yarn.html How great of a PR stunt would that be to sponsor this sort of an effort for a brand that sells crafty stuff?!
So this post covers technology, retail, and self-expression. Wowza yowza! That was a jam session of interesting tid bits and new finds, right?! (Of course you agree, you’re the best.) My brain feels cleansed! Hey, hope your weekend is a trifecta of good weather, good times, and good (fill-in your wishes). TASTY TREND: Express Yourself; Getting Crafty; Retailers Rule; Tech Today; Experiential Traditional