FRESH IDEAS: Well hello there my trend-loving friend! I read an article in this morning’s USA Today, sharing new product innovation trends for 2011. Here’s what you can expect to see hitting the shelves thanks to forward-thinking — and R&D spending — CPG companies. I’ve included the very clear, nice examples shared by USA Today, too.
Simplify my life — Product enhancements that take an extra step in making the consumption of the product simpler. The example noted is ConAgra’s Orville Redenbacher microwave popcorn bag re-designed to be a pop-open bowl.
Look younger, cheaper — Trying to capture a market who wants the benefits of high-end beauty, but hasn’t yet been given enough value to trade-up. The new product shared is Olay’s $30 Professional Advanced Cleansing System — a comparable alternative to $200 rotating scrub brush systems.
Fast scratch — I would have named this semi-homemade, but I think that’s a Sandra Lee-coveted-thing. This trend is about products that are further along in the prepared process to help make at-home-cooking faster/easier. The example shared is Philadelphia Cream Cheese’s Cooking Creams, which have already seasoned flavors that you simply add to recipes.
Pro hair for pennies — In this case the example is very specific. Apparently, pros have been using dry shampoo to help coiff celebs between shampoos, and to keep their hair healthier. And so dry shampoo is now available for the masses. (Side note from my Girl Scout days, but wasn’t that once a camping thing?? Who knew it was so glam and not just about getting rid of campfire smell.)
Almost homemade — I think I would’ve combined this with “Fast scratch,” but I guess they needed an even 10 for the trends list. Anyway…Tostitos is the example, introducing Dip Creations. The Dip Creations are the spices. You add the fresh stuff to make the dip, e.g., avocado, lime. Sounds easy and tasty!
Flexitarians R Us — This is the notion of incorporating healthier-for-you vegetarian habits into a weekly eating routine, rather than choosing all or nothing. Specifically, going meatless for a day (e.g., Meatless Mondays). MorningStar Farms, for example, is leading the charge, offering “flexitarian” options that are tasty (e.g., completely soy based bacon, egg, cheese, sausage, biscuit breakfast sandwiches).
Instant white choppers — According to P&G, the biggest barrier to using teeth whitening products is time. So be on the lookout for 2-hour strips. (OK, another side note: Two hours seems kinda gross to sit around with something peroxide-ish in your mouth versus a few minutes over a longer stretch of days. But I guess if you’re in a hurry…)
Sweet on potatoes — A personal favorite of mine, so I’m happy to see this on this list! Look for sweet potato puffs from ConAgra in 2011.
Cracker chips — Better for you snacks that are part cracker, part chip. The example noted is from Pepperidge Farms: making a form of Goldfish for grown-ups. I’ve personally seen this trend in a Special K Cracker Chip currently on shelves. (OK, another side note: The Special K Cracker Chips are basically Pop Chips. So stick with Pop Chips, peeps — more flavors, much more tasty.)
And lastly, Feel the Clean — Brushing your teeth will be getting a whole lot more experiential. And seemingly, words are colliding to get you there…Colgate MaxClean SmartFoam (BrandNames *sheesh*) is being launching to tingle and foam your mouth and its senses into feeling cleaner.
Here is the article’s URL if you need to crunch it anymore: http://www.usatoday.com/money/industries/retail/2011-01-24-trends201124_CV_N.htm?loc=interstitialskip
Wow, that’s quite a list! I have nothing else to share, seeing as I sprinkled my two cents throughout — other than saying that I think I’m going to call myself a “flexitarian” from now on. That’s me: Flexitarian Fritts! TASTY TREND: Make my life easier, better