FRESH IDEA: I love this idea. And I love that it makes doing something good that much easier. Trend-new technologies-crunchy-goodness-sharing site PSFK just wrote about this…it’s the partnership between UNICEF and Microsoft Tag’s technology. As an alternative to digging into your wallet or pocket or purse this Halloween to give money to UNICEF, you can simply scan a QR code on the money collection box. In doing so, $10 gets added to your cell phone bill, and given to UNICEF as a donation. So no need to figure out the donation amount. It’s a straight, low-price point level that’s super simple. And it’s encouraging consumers to accept and adopt QR codes in an everyday moment. Where this up-levels technology used by cause organizations, is in the experience. So unlike a text to donate opportunity, here the organization can also serve-up additional content or collect information. And the QR code aka tag can be put onto anything: POP, product packaging, etc.
Here’s the PSFK article if you wish to check it out: http://www.psfk.com/2011/10/triple-pundit-trick-or-tag-for-unicef.html
Love it! Hey, hope you have a good weekend, ‘k? TASTY TREND: Experiential Traditional; Here and Now