Tweets: Men vs. Women

Active-Twitter-iconFRESH FACTS:  I just read an article in Fast Company’s Co.Design section about the differences in how Men tweet versus Women.  The study was conducted by a group of researchers from Carnegie Mellon, Georgia Institute of Technology, and Stanford University.  All of these smarty pants looked at the 14,000 users’ tweets in order to see if there were any true differences in how Men and Women share on Twitter.  What they found that there is, indeed, language more commonly used by Women, and language that is more common to Men on Twitter.  Specifically, here’s the Mars and Venus scoop:

Women can be sOOOOOOooooo emotional!! Ah! — Women typically use more emotionally driven words.  They also use more emoticons : ) .  Text-y-computer-ish terms like LOL and OMG are more Female, as is using…ellipses…  Women more frequently use expressive lengthening of words like this: I just looooove it!  Women were also found to be using exclamation marks and question marks more often.  As well as what the study notes as backchannel sounds like ah, hmmm, ugh, and grr.

!@#$ Men — Men, on the other side of the Twitter spectrum, use swear words and “taboo” words much more often.  Sports and tech terms come from Men more often, as well.  Which leads us to an interesting finding overall about followers…

Twitter birds of a feather, tweet together — The study also found that where these gender specific patterns don’t hold by a Twitter user, that individual is likely to follow less members of their own gender than is average. So you tweet what you know–or at least you tweet who you follow (birds of a feather, i.e.).

Here is a link to the article if you wish to read it:

I find this sOOOOOooooo crunchy, don’t you?!  #socialmedia #twitter #consumer behavior #consumerinsights #womenvsmenontwitter

Lil’ Bit of This, Lil’ Bit of That

CRUNCHY NUGGETS:  Today’s post is a like a buffet of tasty tid bits of information.  Very random, I must admit.  But I’ve been holding this information in my email inbox and I’m ready to share.  In no particular order..Hey, did you know that…

Both men & women love food a whole lot and mention it often in social spaces — Although the MediaPost article focusses in on the cookie brands that were mentioned most, I thought it was more interesting to know thatin a study which analyzed more than 27 billion social media conversations over a one-year period in an effort to discover the top 10 things that men and women want, food items comprise 80% of both mens’/womens’ top 10 lists.  From food to caregiving…

Grandparents are heavily involved — I know this from personal experience as I rely on my Parents for here-and-there, closed-school-days.  74% of grandparents provide care or babysit for their grand kids on a weekly basis.  And it’s grandparents who are “advantaged” who are more likely to babysit;  grandparents with more education and better incomes more likely to provide babysitting; and those less likely to provide it have kids of their own at home or are older, unmarried, and less likely employed.  All of this info was featured in USA today.  Moving from care to codes…

QR code scanners continue to reflect early adopters of tech — 7 in 10 consumers who have scanned a QR code were Male; most likely between 25 and 34.  And for brands, although men and women are aware of the codes, 75% of men are more likely to actually scan to access product information.  This data comes from ScanLife data and BrandSpark. OK and lastly, a little media nugget

Multi-tasking between TV and tablets continues to grow — Research from GfK has found that 63% of tablet owners watch TV while using their tablets.  So what are they paying most attention to media-wise?  Very, very split:  36% say paying attention to both equally; 36% mostly tablet; and 28% mostly the TV.  Lead activity being done on the tablet overall:  using social media.

Wow, I don’t know about you but my brain feels pretty darn full with all of these nuggets!  I think I need to call it a day…just kidding.  Now I can delete my inbox emails!  Hope you have a weekend that’s like a good buffet:  full of lots and lots of stuff you love.  TASTY TRENDS:  Socially Acceptable; Food and Flavor Fun; Here and Now; Go Mobile

Binge Viewing

CRUNCHY NUGGETS:  I just learned a new phrase today about media consumption: “binge viewing.”  You may have even done it…my Husband, my Boy, and I did it last week, actually.  We wanted to see the series “Sherlock,” and so we literally “binged” on Season One within one weekend.  It’s basically consuming a television property in big, non-scheduled heaps — whether through streaming or DVD.  Today’s Wall Street Journal talked about it today — the goods and the bads for advertisers and TV types.  The goods:  Binge viewing can serve as a springboard to higher viewership during a new series season.  They noted 800K Netflix subscribers watching Season Four of “Mad Men.”  Leading to a +21% increase in real-time viewership of Season Five. The goods also mentioned how more obscure shows gained notice through streaming and non-broadcast opportunities.   The bads: TV types lose out on advertising for real-time and syndicated viewing opportunities.  Here’s the article if you wish to take a peek.  How it impacts viewers, and how writers see this sort of viewing:

Your challenge for the weekend:  To either binge view a TV show – OR – use it in a sentence among others, “Hey, have you caught up on ‘Breaking Bad?'”  Enjoy.  TASTY TREND:  Time Shifted Media; Here and Now; How I Want It


CRUNCHY NUGGETS:  I am going to go out on a pop culture limb and totally date myself here…Back in 1990, CC Music Factory had a hit called “Things that Make You Go Hmm…”  And I bring this relic of a phrase from the past forward to now, as I share a few, tasty tid bits I’ve read recently that made me go…oh you know….

Social Politics — My last post talked about Pinterest.  And guess who’s just joined?  Michelle Obama.  According to the Washington Post, she only has three boards, but already over 4,000 followers.  Her GOP counterpart, Ann Romney, has been a pinner since February.  Now…Why? you may ask.  Well, let’s review:  Female users; big national reach; very active group; and the First Lady just released a book.  So I ask you back: Why not?  It is, in fact, being lead by the campaign.

Guys Gone Grocery Shopping — New stats from Cone Communications reveal that 52% of Dads say that they are the primary purchasers now at grocery, they do the shopping trips.  And 35% of Moms say “yep, that’s true…Dads are doing more grocery trips.” Also interesting are their behaviors around grocery shopping with Dads slightly less likely to make shopping lists  (63% Dads vs. 65% of Moms), collect coupons or read circulars (56% vs. 62%).  However, Dads are actually meal planners, with 52% Dads vs. 46% Moms saying they’ll think ahead and plan out what the family is going to eat. And they are significantly more likely to research grocery products –24% Dads vs. 11% Moms — wow!  So, will Dads flip through FSIs?  In terms of media: 44% of Dads use online sources.  Dads also seek information in-store:  promotions (57%), advertising (50%).  And they also look to traditional like newspapers (where I’d count FSIs), magazines and television (40%). All of which come in higher than word of mouth from friends and family (38%).

All good stuff that made me go…wait for it……..Hmm!  Hope it did the same for you, too.  TASTY TRENDS:  Socially Acceptable; Social Curation; Today’s Parents

More Kid Friendly

pbjellyCRUNCHY NUGGETS:  Earlier this week, I wrote about web sites catering to the entourages that surround babies and kids.  Along the same kid-friendly-thought path, I read an interesting article in USA Today.  And I also said “it’s about time” as a parent.   It was in the 8/13 Tech section about child-appropriate video share sites.

As almost every parent who has ever had computer time with their child knows, share sites can be filled with content “land mines.”  Seemingly on-target posts can actually be terribly inappropriate content for kids.  Particularly when it comes to videos, as “like videos” are served up next to selected videos for viewing.  And so it’s only natural to go ahead and click and…YIKES!  Two sites, feeding into YouTube content, have solved this issue:  totlol and ZuiTube.  Neither feature advertising.  Both are for kids 3-12.  Totlol charges a fee and has a subscriber base, so it’s community based.  And ZuiTube — which is free — features videos that have been pre-screened by parents and teachers.

What’s interesting about these new sites….1.  They were born out of insight (go, strategy go!) — parents’ needs;  and 2.  They demonstrate media habits of parents and their kids.  Today’s parents are using online as another form of entertainment,  a shared form.  And these are kids who will grow up seeing online as, indeed, a source for interesting, unique content.  A far cry from TV, radio, and the traditional.  Hmm!  Here’s the article’s URL if you need it:

And hey, I’ve gotta go…It’s Peanut Butter Jelly Time!  TASTY TREND:  Socially Acceptable;  Parenting 2.0