FRESH FACTS: I just read an article in Fast Company’s Co.Design section about the differences in how Men tweet versus Women. The study was conducted by a group of researchers from Carnegie Mellon, Georgia Institute of Technology, and Stanford University. All of these smarty pants looked at the 14,000 users’ tweets in order to see if there were any true differences in how Men and Women share on Twitter. What they found that there is, indeed, language more commonly used by Women, and language that is more common to Men on Twitter. Specifically, here’s the Mars and Venus scoop:
Women can be sOOOOOOooooo emotional!! Ah! — Women typically use more emotionally driven words. They also use more emoticons : ) . Text-y-computer-ish terms like LOL and OMG are more Female, as is using…ellipses… Women more frequently use expressive lengthening of words like this: I just looooove it! Women were also found to be using exclamation marks and question marks more often. As well as what the study notes as backchannel sounds like ah, hmmm, ugh, and grr.
!@#$ Men — Men, on the other side of the Twitter spectrum, use swear words and “taboo” words much more often. Sports and tech terms come from Men more often, as well. Which leads us to an interesting finding overall about followers…
Twitter birds of a feather, tweet together — The study also found that where these gender specific patterns don’t hold by a Twitter user, that individual is likely to follow less members of their own gender than is average. So you tweet what you know–or at least you tweet who you follow (birds of a feather, i.e.).
Here is a link to the article if you wish to read it: http://www.fastcodesign.com/mba/1671899/men-tweet-like-this-women-tweet-like-thiiiiiiis
I find this sOOOOOooooo crunchy, don’t you?! #socialmedia #twitter #consumer behavior #consumerinsights #womenvsmenontwitter