FRESH IDEA: I recently participated in a team-building event for my agency. One of the tasks each team needed to accomplish was a “skit” of sorts — it seemed everyone opted to create a video instead. In any case…One of the teams had a mariachi band perform a song just for them, and captured it on video. How they were able to do this was intriguing. No, they didn’t comb Mexican restaurants. No, no one had amigos they contacted. And no, they didn’t go into New York City looking for random talent. Instead, they used the internet and a service called Fiverr.
Fiverr describes their site as “the world’s largest marketplace for small services starting at $5.” These small services include categories such as Online Marketing (“I will write your Facebook marketing plan for $5”; “I will tweet your product to over 6,000 followers for $5,” for example) to Lifestyle (“I will give you my 10 tips for weight loss for $5”; “I will help you with your math homework for $5”). And so, so many more. My examples are only scratching the surface. You could easily spend a whole lotta time, just for fun, browsing the offers. You can become a seller, too, if you want to offer your services. Apparently, the site isn’t new and it’s not small: It started in 2009. It’s in the top 150 sites in the US. And it’s in over 200 countries. Wow!
Now besides giving you a fun site to look at, what’s interesting about Fiverr is that it’s part of a trend: Micro-Entrepreneurship. Basically, as the economy has softened, self-motivated folks look to create their own income sources (hello, freelancers and start-ups and consultants). And are using technology to make it all happen. Fast Company had an article about this very topic this past spring. They wrapped it into a rise in creativity, too: “What defines this new economy is that it’s built on the empowerment of individuals and the technology that enables this. It’s allowing individuals to create their own jobs. It’s a celebration of life and time, and a shift in perspective of money.” (Here’s where you can find this article, fyi: http://www.fastcoexist.com/1679903/the-rise-of-the-micro-entrepreneurship-economy). Interestingly, according to a survey of Fiverr service providers, 42% are offering skills they also use in their daily jobs; and only 14% count on the income as their primary source. So Fiverr seems to be a means of making money while offering up what you like to do in your spare time.
So kudos to my co-workers who supported the economy and micro-entrepreneurs! How about you? What would you offer for $5?! Me, I’m giving the nuggets out for free here, so do put money in my tip jar, ‘k?! TASTY TREND: Social Local; More About the Economy; Small Business Business