Take Fiverr

FRESH IDEA: I recently participated in a team-building event for my agency.  One of the tasks each team needed to accomplish was a “skit” of sorts — it seemed everyone opted to create a video instead.  In any case…One of the teams had a mariachi band perform a song just for them, and captured it on video.  How they were able to do this was intriguing. No, they didn’t comb Mexican restaurants.  No, no one had amigos they contacted.  And no, they didn’t go into New York City looking for random talent.  Instead, they used the internet and a service called Fiverr.

Fiverr describes their site as “the world’s largest marketplace for small services starting at $5.”  These small services include categories such as Online Marketing (“I will write your Facebook marketing plan for $5”; “I will tweet your product to over 6,000 followers for $5,” for example) to Lifestyle (“I will give you my 10 tips for weight loss for $5”; “I will help you with your math homework for $5”).  And so, so many more.  My examples are only scratching the surface.  You could easily spend a whole lotta time, just for fun, browsing the offers.  You can become a seller, too, if you want to offer your services.  Apparently, the site isn’t new and it’s not small: It started in 2009.  It’s in the top 150 sites in the US.  And it’s in over 200 countries.  Wow!

Now besides giving you a fun site to look at, what’s interesting about Fiverr is that it’s part of a trend: Micro-Entrepreneurship.  Basically, as the economy has softened, self-motivated folks look to create their own income sources (hello, freelancers and start-ups and consultants).  And are using technology to make it all happen.  Fast Company had an article about this very topic this past spring.  They wrapped it into a rise in creativity, too: “What defines this new economy is that it’s built on the empowerment of individuals and the technology that enables this. It’s allowing individuals to create their own jobs. It’s a celebration of life and time, and a shift in perspective of money.” (Here’s where you can find this article, fyi: http://www.fastcoexist.com/1679903/the-rise-of-the-micro-entrepreneurship-economy).  Interestingly, according to a survey of Fiverr service providers, 42% are offering skills they also use in their daily jobs; and only 14% count on the income as their primary source.  So Fiverr seems to be a means of making money while offering up what you like to do in your spare time.

So kudos to my co-workers who supported the economy and micro-entrepreneurs!   How about you?  What would you offer for $5?!  Me, I’m giving the nuggets out for free here, so do put money in my tip jar, ‘k?!  TASTY TREND:  Social Local; More About the Economy; Small Business Business

Binge Viewing

CRUNCHY NUGGETS:  I just learned a new phrase today about media consumption: “binge viewing.”  You may have even done it…my Husband, my Boy, and I did it last week, actually.  We wanted to see the series “Sherlock,” and so we literally “binged” on Season One within one weekend.  It’s basically consuming a television property in big, non-scheduled heaps — whether through streaming or DVD.  Today’s Wall Street Journal talked about it today — the goods and the bads for advertisers and TV types.  The goods:  Binge viewing can serve as a springboard to higher viewership during a new series season.  They noted 800K Netflix subscribers watching Season Four of “Mad Men.”  Leading to a +21% increase in real-time viewership of Season Five. The goods also mentioned how more obscure shows gained notice through streaming and non-broadcast opportunities.   The bads: TV types lose out on advertising for real-time and syndicated viewing opportunities.  Here’s the article if you wish to take a peek.  How it impacts viewers, and how writers see this sort of viewing: http://professional.wsj.com/article/SB10001424052702303740704577521300806686174.html?mod=WSJ_0_0_WP_2722_RIGHTTopCarousel_1&mg=reno64-wsj

Your challenge for the weekend:  To either binge view a TV show – OR – use it in a sentence among others, “Hey, have you caught up on ‘Breaking Bad?'”  Enjoy.  TASTY TREND:  Time Shifted Media; Here and Now; How I Want It

C & Social Pairing

CRUNCHY NUGGETS:  Just in time for the weekend, I’m ready to fill your brain up with two tasty tid bits.  They’re phrases I just read about today.  So go ahead and open your mind to the nuggets, I’m about to pour them in…

Gen C — You’re all familiar with Nielsen, right?!  (Even cave dwellers know Nielsen, please.)  Nielsen and NM Incite just released a study on US media consumption, specifically calling out “Generation C.”  Who is Gen C and why call them that?  Well, thanks for asking…They found that Americans 18-34 make up 23% of the U.S. population, yet they represent an outsized portion of consumers watching: online video (27%), visiting social networking/blog sites (27%), owning tablets (33%) and using a smartphone (39%).  So the “C” stands for “connected.”  Media consumption, in general, is trending towards multi-tasking — meaning, not just watching TV, but watching TV while on the internet, or a smartphone, or a tablet.  And so Gen C is definitely part of this trend, and poses a challenge for marketers in terms of finding the right time, right place, right channels for messaging.  Gen C — got it?  OK, great. Moving on…

Social Pairing — The NY Times talked about it today in the context of finding someone to sit next to on an airline.  And then one of my favorite trend sites, PSFK, shared a whole host of other examples.  Social Pairing the act of bringing people together based on matching through social network profiles (likes, demos, interests, etc.).  How is it being used?  Again, you’re just good about asking just the right questions…Travel — European airlines such as KLM are allowing passengers to choose their seat mates on flights before the date based on LinkedIn information (funny, but LinkedIn would never tell you if the other person is an arm-rest hog or a snorer, hmm).  Events — Ticketmaster is letting folks tag themselves so when their friends go to find seats, they can find their companions.  Farmers Coops — Matching up singles to share leftover food.  Neighbors — There is a network called Nextdoor that literally lets you and your immediate neighbors share reviews on local resources.  There are more examples, but you get the idea.  If you need, here is the URL: http://www.psfk.com/2012/02/social-pairing-sxsw.html.  OK, Social Pairing, got it?  Great.

Hey, I hope your brain feels good now with a lil’ more smarts tucked inside.  Feel free to use both in conversations over the weekend, try ’em out.  Enjoy!  TASTY TREND:  Socially Acceptable;  Here and Now; Multi-Tasking Media