CRUNCHY NUGGETS: Well hello there! Today’s post is intended to share interesting, quick tid bits, yes. But it’s also one of those: “I need to hold onto that…” notes to self. Yes, I do refer back to my own blog every now and again to find a stat or a fact or a source. All of that said, get your stop watch ready and see how quickly you can process these little nibbly bites…GO!
Instagram Latest & Greatest — Instagram just shared that it has 90 million users, wow, uploading 40 million photos per day! So if you’re thinking: “well I don’t use it, so I don’t see a point to it” in your marketing mix, think again if you’re thinking social and visual and photo (Source, USA Today, January 18, 2013). May I remind you that photo posts typically receive the most engagement of all brand posts on Facebook, and you can find those numbers in a neat little chart here: http://www.marketingcharts.com/wp/direct/on-facebook-photos-represent-89-of-brands-most-engaging-posts-25330/
“Digital Natives” — eMarketer just shared a really good report about Kids and their online behaviors. Did you know that by this year…45% of Kids 0-11 (yes, I said zero as in wee tiny babies!) will be internet users; and if they’re between 12 and 17, a full 97% will be online. This study uses a very appropriate term for kids today, calling them “digital natives.” Indeed! And last but not least…
Dreaming in colors — To close up the nuggets, I’m heading in a completely different direction, more design-oriented then stat-focused…As I’m sure you know (nod your head in agreement, oh you’re the best!), the 2013 Pantone color of the year is EMERALD GREEN. But of course, just when you think “Wizard of Oz oh my,” it doesn’t end here. They also have posted their spring 2013 color array, so expect to see: African Violet (a light purple) and Nectarine (a soft orange) and Tender Shoots (a lime green) and others. There are ten colors noted in all — go take a quick peek when you’re done here, they’ll cheer you up dreaming about spring: http://www.pantone.com/pages/fcr.aspx?pg=21005&ca=4&from=hpfeatures
OK, stop! *Phew!* Did you keep up?! I’m sure you did. Hope you have a weekend that doesn’t feel super quick, for sure! TASTY TREND & HASHTAGS: #kids #digital #colormyworld #photosharing #instagram #social stats