FRESH FACTS: “Don’t let what you can’t do interfere with what you can do.” This quote is on a colleague’s g-chat image and just this past week I asked her what it was and where it came from. She said: Pinterest. She collects good, inspirational quotes. Apparently, she’s not alone. Interesting survey facts shared by eMarketer as uncovered by Allrecipes.com (January 18, 2013) have found that women are inspired by Pinterest to:
- 75% = Try new dishes (Not a surprise. Food has always been a big draw for Pinterest users. And yes, note who lead the survey.)
- 59% Try new home decor (Better Homes & Gardens, West Elm…among the early brand users of Pinterest)
And then in third place (she notes in bold)…
- 38% = Keep track of inspirational sayings and mottos. Let me stop here and say that I knew that’s what users were doing on Pinterest (from my own experience). But right behind food and home -wow! Really interesting! It goes to show you – you, as in brand and marketing peeps who play in the Pinterest space – that content you wish to have shared can come from interesting sources and can be practical or very aspirational. As simple as a really good phrase. Now, what were the rest of the responses, you ask? ““He that can have patience can have what he will.” – Benjamin Franklin. OK, now…
- 36% = Home entertaining ideas. Party!
- 27% = To remind me of place I want to travel. Aspiration. Dreams and wishes.
- 24% = To remember clothing that I love. I gotta tell you…I was surprised that it took this long to see any sort of fashion/retail-like topics appear.
- 8% = Remember movies that I love. Huh…who knew?
- 3% = Track celebs.
- And finally that crazy category called “Other” at 23%.