CRUNCHY NUGGETS: Oh hello there! My oh my, it’s been just about a year since this post: https://crunchymarketingnuggets.com/2012/10/19/moms-ux-pups-pumpkin/. And here I am, once again, ready to talk about PUMPKIN, as inspired by an article from Nielsen entitled: “Pumpkin Power!” Last year, New York magazine declared pumpkin flavor “the new bacon.” Flash forward to this year–and consumer love for all things pumpkin continues. Open up a pumpkin-flavored Greek yogurt (to be REALLY on-trend, foodwise) and give this a read:
Tis the season, get it NOW: According to Nielsen reported data, last year, 70% of pumpkin-oriented grocery sales in the U.S. occurred between September and November.
What’s hot, what’s growing: Pie filling is still the leading pumpkin item making up (filling?!) 42.7% of all things pumpkin. Breakfast foods was the overall growth leader, representing 7 out of 10 of the top growing pumpkin-related categories when ranked on dollar growth. And for you sweet-toothed pumpkin fans, Frozen Sweets/Desserts grew 763.1% in dollar growth versus the year prior!
More, more, more: And for those die-hard fans of all-things pumpkin, be on the lookout this season for pumpkin flavored: M&Ms, bagels, Pringles, Food Should Taste Good chips, Dunkin’ Donuts, marshmallows, beer and vodka.
Here’s the “Pumpkin Power” Nielsen article if you’d like to take a peek at other pumpkin flavored categories: http://www.nielsen.com/us/en/newswire/2013/pumpkin-power.html
How ’bout you? A lil’ pumpkin martini with your chips?!