CRUNCHY NUGGETS: Once again, the peeps over at 360i are generously sharing stats and insights. The latest white paper POV is about Twitter and a worthwhile download (and it’s free, for the love of nuggets)! Give these a crunch:
- 90%+ of tweets come from consumers (not brands, not marketers – that’s only 8%).
- 94% are personal and 85% are original (tweeting about what they did, what they’re doing, or a conversation with friends; not retweets, but real world dialogue).
- The average consumer Twitter account has 300 followers (I’m slacking in stats, apparently).
- And only a measly 1% of consumer tweets that mention a brand are part of an actual conversation with that brand (what?! come on marketing types and listen!).
These stats reflect only a flavor of the white paper — which is a bite sized 16 pages long, so don’t feel intimidated. Here’s where you can find it: http://www.360i.com/TwitterWhitepaper
Clearly, there is an opportunity for brands to actually converse with consumers — not just broadcast out news and information. Twitter isn’t new, so this seems pretty startling that marketers still aren’t fully on board — even just to listen and respond, geez.
Me, I tweeted out the presentation, of course. And this blog post will be tweeted, too! Again, a worthwhile few minutes of your time, and info to stash away in your container of crunchy nuggets *fah-pwat!* That’s the airtight seal closing! Thanks, 360i (@360i)! TASTY TREND: Socially Acceptable